Deal alert! Northwest will form your LLC for $39 (60% discount). See details.
When you start a New York LLC, you must publish a notice or advertisement about your new company.
Need to save time? Hire a company to form your LLC:
Northwest ($39 + state fee) or LegalZoom ($149 + state fee)
(We recommend Northwest. We've reviewed all the top companies in the industry. And Northwest is our #1 pick for prices, customer support, and address privacy. Check out Northwest vs LegalZoom to learn more.)
County Clerk Directory
Instructions: Call your county clerk and obtain the phone number of one daily newspaper and one weekly newspaper. Then, call both newspapers and obtain their publication costs. Check the Savings Breakdown Table below to see if you can save money by publishing in Albany County (instead of your actual county).
List of all County Clerks: New York State Association of County Clerks
Important: You’re not actually publishing your ads in the newspapers yet. You’ll do that after your LLC has been formed. You’re just calling the newspapers in order to obtain their publication costs. You can use the sample ad format below when you call.
Example Ad
Instructions: you’ll be replacing what’s underlined with your information.
TURTLE POND LLC. Art. of Org. filed with the SSNY on 07/31/14. Office: Albany County. SSNY designated as agent of the LLC upon whom process against it may be served. SSNY shall mail copy of process to the LLC, 100 Jane Street, #4A, New York, NY 10014. Purpose: Any lawful purpose.
Savings Breakdown Table
Below is how much money you will save if you hire Northwest Registered Agent ($125 per year) and publish your ads in Albany County.
| Publication Costs (in your county) | Savings ($) | Savings (%) |
|---|---|---|
| $300 | $50 | 17% |
| $400 | $100 | 25% |
| $500 | $200 | 40% |
| $600 | $300 | 50% |
| $700 | $400 | 57% |
| $800 | $500 | 63% |
| $900 | $600 | 66% |
| $1,000 | $700 | 70% |
| $1,100 | $800 | 73% |
| $1,200 | $900 | 75% |
| $1,300 | $1,000 | 77% |
| $1,400 | $1,100 | 79% |
| $1,500 | $1,200 | 80% |
Northwest Registered Agent
Special offer: Hire Northwest to form your LLC ($39 + state fee), and you'll get a free year of Registered Agent service.
(Why is Northwest the best? Read our Northwest Registered Agent review)
Once you have called both newspapers (and obtained their publication costs) you will then compare those to the Savings Breakdown Table listed above. This will help you determine whether or not you will use our strategy and hire Northwest Registered Agent.
After you have determined what address you will use in your LLC Formation Documents (your address or Northwest Registered Agent’s address), you can file the LLC Articles of Organization.
Information verified on October 27, 2026
Matt holds a Bachelor's Degree in business from Drexel University with a concentration in business law. He performs extensive research and analysis to convert state laws into simple instructions anyone can follow to form their LLC - all for free! Read more about Matt Horwitz and LLC University.